Meaning
How we make meaning? How do we understand who we are? How do we identify with the world/images/films/TV/computer games/books?
- Meaning → Semiotics → Signs (we know red means stop and green means go)
- Signifier → Signification → Signified
- E.g. we see the word “cat” → learn what is the word “cat” → think what is cat (if we see a word in other languages meaning cat, we do not know what is it because we did not learn about it)
- Arbitrary: no connection with what you see and what you think, there should be a process of learning
- Denotation: literal meaning
- Connotation: what is actually intended
- Process of signification → myths
- Binary opposition: a pair of related concepts that are opposite in meaning (e.g. boy and girl)
- we learn by culture and what we have been told
Ching's Portfolio 