Research and Practice (Lecture 6)


What Graduate Employers Want

Good Communication

  • How clearly you convey your idea
  • Ability to listen to others
  • Build rapport (make communication with each other)
  • Persuade and negotiate

Effective Leadership and Management

  • The potential to motivate and direct others in order to achieve common objectives

Planning and Research Skills

  • Come up with a suitable strategy and plan of action
  • Seek out relevant information from various sources
  • Analyse, interpret and report these findings

Teamwork and Interpersonal Skills

  • Your individual contribution towards achieving common goals


  • Successfully directing your work towards objectives
  • Prioritising your duties
  • Working well under pressure
  • Managing your time effectively (time management)
  • Flexible, resilient and can be trusted
  • Taking on new learning and challenges
  • Reflecting (look at yourself and think about it)

Relevant Work Experience

  • Be resourceful in gaining the type of experience that employers are after
  • In some sectors, such as media and the arts, it is necessary to network and make speculative job applications
  • Benefits: develop skills, familiarity with behaviour in the workplace, make contact, build a portfolio of evidence to support application

Business Sense

  • Help to make profit

Enhancing your blog

  • Prepare examples as evidence of your skills/competencies
  • Show you can reflect on your personal and professional development – another key employability skill
  • Close your skills gap
  • Watch your digital footprint
  • Research roles and organizations very carefully
  • A positive attitude is essential. Employers often say they hire for attitude and train for skill.

Demonstrating your skills

  • CV: personal profile
  • Your blog
  • CV: key skills/key strengths/core skills
  • Cover letter
  • LinkedIn
  • Interview

Go to Career Portal and look for some career advice.


Research and Practice (Lecture 5)

Media Independent Research

Subject Databases: find journal articles (i.e. academic magazine), which can be useful for research

screen-shot-2015-04-08-at-14-39-36Locate: search for books/journals which can borrow from library or read online (login to “my account” to renew books)

Centre for Academic Writing (CAW)

  • Check for title/structure of essays and dissertations
  • Proofread
  • Help for reference

Google Scholar: access to scholarly materials

Research and Practice (Lecture 4)

Mobile Technology



Media Loan Shop

Steps: Book by category → MLS equipment → Choose equipment → Add to basket → Create booking → Select time (only loan for 24hrs,  include weekend on Friday) → Terms and conditions → Verify booking → Submit

* Forward the email to Ady if you want to book longer than 24hrs


Mobile Appsunnamed

  • Adobe: Premiere Clips/ Spark Post/ Spark Page/ Spark Video/ Photoshop
  • Photo editing: Meitu

Research and Practice (Lecture 2)


What is good practice of note taking?

  • Write down key points/interesting points (do not try to write everything → waste time)
  • Write down your own ideas (something you agree/disagree or something you do not understand)
  • Allows for doing research after class
  • Use your own method to take notes, e.g. drawing, images, diagrams (good for brainstorm)
  • Audio recording (allows for review after class)
  • Post on PDP to keep all things organise
  • share with others out of the classroom
  • Tags on PDP (clear, easy to find and organised)


  • can go back for review
  • digital record can avoid loss of information

Research and Practice (Lecture 1)

We have to think about a research topic and the research process as well. Finally we come up with three presentation methods.

Discuss a topic → What is it about? → How to present?

Topic: How the social media change people’s life? (the way to connect with people, how to get information)

Research Process: questionnaire, readings (books, journals), interview (focus group), search online

Presentation Methods: video (short film)/ magazine/ PPT → These are three possible methods, but we think that we need to depend on our research result to decide which method we are going to use.



  1. topic should avoid too wide (like a cake, we cannot eat the whole cake once a time, so we need to cut it into pieces)signature-cakes-cakebatterconfetti

– Definition

– What social media?

– Change whose life?

2. influence/ effect/ impact/ significance