Exploring Digital Culture (Lesson 3)

Networked Affect


Affect and Embodiment

Turn to Affect

  • Bring the body back into the picture
  • body ofter reacts first
  • There are limits to what “objectivity” and “representation” in research can account for
  • Feminist
  • Body is always in a world – the body is always experiencing something, always bringing our experiences and subjectivity to something → how we think about something and how we effected by something
  • What we think → What we feel

Affection Reactions

  • Touch → Experience → React
  • Mind and body act against each other

Defining Affect

  • Being affected is about being moved
  • Visceral
  • Bodily
  • Automatic
  • Reactive – creates a network
  • Intense
  • Forces that act upon us
  • We act upon others
  • Openness
  • Participation

Linked to Emotion

  • Beyond: emotion → making sense of feeling
  • Before: feeling → emotion
  • More than an emotion (Hillis 75)

How we Extend Outwards is also Affective

  • How we extends outwards into tools and instruments
  • Affect also looks at how we extend into our environments

Affective Environments

  • Awkward – environment can be affective → you feel something wrong when you enter to a room which is full of people

Affective Connections

  • When we go to night club and dance with others, we do not concern about our body
  • When we see others laugh, we also laugh
  • When we affected by something, our body is reacting to something

Self and Other

  • Affect is a post-personal force exceeding the human. (Wetherell 2012: 59)

Social Networks

  • Relationships of individuals – who is talking to whom, who is communicating with whom on a regular basis

Networked Affect

  • We experience horror while we are playing zombie game
  • Accumulating Affect – Like/comment on social media is our reaction
  • We use emoji to express our reaction which is difficult to explain in words
  • Experiencing affect in the physical world happens online too