Transnational Subjectivities (Lesson 3)

Enterprising Women

Dolls Makeupmaxresdefault

  • some women want to achieve the paint of dolls to be more attractive → but they do not look real → look like Barbie
  • most of them come from Ukraine → borrow the idea from America and East Asia (Japan)

Cultural Hybridity

What are you wearing? Where was it produced? Who produced it?

  • Most of our clothing, glasses, watch, scarf are from American/UK/European brands, but were made in some Asia countries, like China, Turkey, Indonesia, India, Thailand, etc.

What have you eaten? Where was it produced? Who produced it?

  • We have eaten local UK food, American fast food and Chinese food, they were produced in UK or some countries in Europe.

What technology are you using? Where was it produced? Who produced it?

  • Most of us are using smart phone and laptop from Apple and Samsung, which are the brands from America and Korea, but the products were produced in China.

Are there any patterns?

  • Western design, Eastern manufacture

Neoliberalism and the Entrepreneurial Self

The room is her own office, where she creates fairytale beauty (Anastasiya Shpagina, 2012)

Neoliberal Economy

  • Free trade → no trade barrier → all countries can export and import freely
  • Labour is not equal in all countries

Shaping Subjectivity

  • How we understand ourselves – subjectivity as economy
  • Two-way process: culture and subjectivity (outside-in and inside-out)

Companies of One

  • worked on ourselves as a project
  • all about profile, profit, investments and payoffs
  • “Shape-shifting portfolio person”

time-to-improveSelf Improvement

  • Expectations: always work on body and mind
  • Self transformation → failure (e.g. consumer culture, self-help)

Entrepreneurs of the Self

  • Active self + calculating self → better self

World of Work

Transnational Subjectivity

  • Flexible: bring work back to home
  • Precarious: low pay, creative labour, rebranded through the image of the worker, do what you love (interest → hobby → work)
  • Aesthetic: represent who we are by consumption, gap between public and private → narrow who we are is also what we do
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