- some women want to achieve the paint of dolls to be more attractive → but they do not look real → look like Barbie
- most of them come from Ukraine → borrow the idea from America and East Asia (Japan)
What are you wearing? Where was it produced? Who produced it?
- Most of our clothing, glasses, watch, scarf are from American/UK/European brands, but were made in some Asia countries, like China, Turkey, Indonesia, India, Thailand, etc.
What have you eaten? Where was it produced? Who produced it?
- We have eaten local UK food, American fast food and Chinese food, they were produced in UK or some countries in Europe.
What technology are you using? Where was it produced? Who produced it?
- Most of us are using smart phone and laptop from Apple and Samsung, which are the brands from America and Korea, but the products were produced in China.
Are there any patterns?
- Western design, Eastern manufacture
Neoliberalism and the Entrepreneurial Self
The room is her own office, where she creates fairytale beauty (Anastasiya Shpagina, 2012)
- Free trade → no trade barrier → all countries can export and import freely
- Labour is not equal in all countries
- How we understand ourselves – subjectivity as economy
- Two-way process: culture and subjectivity (outside-in and inside-out)
Companies of One
- worked on ourselves as a project
- all about profile, profit, investments and payoffs
- “Shape-shifting portfolio person”
- Expectations: always work on body and mind
- Self transformation → failure (e.g. consumer culture, self-help)
Entrepreneurs of the Self
- Active self + calculating self → better self
World of Work
- Flexible: bring work back to home
- Precarious: low pay, creative labour, rebranded through the image of the worker, do what you love (interest → hobby → work)
- Aesthetic: represent who we are by consumption, gap between public and private → narrow who we are is also what we do